AXISONE
From the book · Golf's Great Lie

The swing you were taught
is the swing that's breaking you.

Ten articles from the research behind Golf's Great Lie. The data, the biomechanics, and the hundred-year-old blueprint nobody re-examined. By Shawn Keding, based on the work of his father.

Article 01
Ernest Jones Lost a Leg in the War, Shot 83 Months Later, and Taught America Three Words
A grenade took his right leg in the First World War. Within months he shot 83 on the one he had left. Then he taught thousands of golfers a year the same three words.
8 min read
Article 02
Golf Equipment Got Dramatically Better. So Why Hasn't Your Handicap Moved?
Thirty years of titanium, launch monitors, and custom fittings bought the average golfer two strokes. The process of elimination leaves one suspect standing.
6 min read
Article 03
Golf Lower Back Pain Is Not Your Age. It's Your Swing Model.
The sore back on Monday is not the price of golf. It is the price of a two-center swing, and the biomechanics research traces the bill straight to your lumbar spine.
6 min read
Article 04
The Kinematic Sequence, Explained Simply (And Why Most Golf Instruction Breaks It)
Power in a golf swing is not a positions problem, it is an order problem. The towel snap, Putnam 1993, TPI's staircase graph, and the three cuts the modern swing makes.
7 min read
Article 05
Baseball, Quarterbacks, and Fighters All Rotate the Same Way. Golf Teaches the Opposite.
Three sports, three independent research groups, one unanimous answer. Then golf lines up next to them, and the comparison is not flattering.
6 min read
Article 06
Why Golf Lessons Don't Work (An Honest Look at the Incentives)
The most profitable student is not the one who gets better. It is the one who comes back. Four rational forces, all pointed the same direction, and none of them a villain.
7 min read
Article 07
The Best Books on the Golf Swing: An Honest Reading List
Most golf book lists are affiliate-link soup. This one tells you what each book is actually for, including where the famous ones are wrong.
14 min read
Article 08
Single-Axis vs Two-Axis Golf Swing: What the Difference Actually Is
Every swing debate in golf, one-plane, two-plane, stack and tilt, reverse pivot, is downstream of a simpler question: how many centers are you rotating around?
8 min read
Article 09
Why Am I Not Getting Better at Golf?
The plateau is so common it should be treated as the normal outcome of golf instruction rather than as a personal failure. Here's the diagnostic order.
7 min read
Article 10
How to Increase Clubhead Speed Without Swinging Harder
The longest hitters are not the strongest athletes in golf. They are the best sequenced. That distinction is most of the story.
7 min read